Aston Martin

    Underwired was given an opportunity to pitch for a new CRM programme for Aston Martin. The clients challenge required an online portal which could engage enthusiasts as well as car owners, which would have subtle differences between the two.

    We designed an online portal which would entice enthusiasts and car owners to be engaged through Aston Martin Life. It would be a portal where people could find all 60,000 Aston Martin cars in the world and log where they are located. It would also enable car owners to select their current car and enthusiasts to customise their ‘dream’ car. Below are several design solutions of the online portal that were presented during proposal stage. The design solutions reflected the current brand which expresses the beauty and heritage of Aston Martin.






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