The Runway

Brief: The essence of the The Runway is in their slogan, "be the focus of everyone's attention at The Runway". The client had a clear vision of how they wanted their beauty brand to be conveyed, it was my job to bring it to life.

Solution: At The Runway, a driving force of their ethos is to provide excellent customer service so that clients feel like they are the star of the show. The logo is a simple composition of a runway from a catwalk, an idea the client loved. Their colour theme of black and serif typeface was exactly what the client was looking for and reflected the interior of the salon.

I was responsible for this project from brief to final solution. Regular meetings were held between myself and the directors of The Runway for presentation of ideas, design of price lists and various marketing materials.

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